Panther Welcome
Marketing Campaign - Fall 2026
What was the purpose of the project?
Panther Welcome is a multi-week celebration designed to help new and returning students settle in, get connected, and have fun at Georgia State. At nearly 50 events, Panther Welcome had a programming budget of nearly a million dollars. This campaign was developed to ensure every Panther Welcome event had unique marketing while also promoting the larger branding across all six of the Georgia State campuses.
What did the project consist of?
Panther Welcome consisted of 47 events over 3 weeks and across 6 campuses. I created over 200 unique deliverables consisting of print materials, motion graphics, social content, and more. In addition to the content creation, I drafted a rollout plan and worked with the 12 different host departments to ensure all content was out by the dates I scheduled. That effort consisted of managing 200 campus display screens, 12 social media channels, and 30 targeted emails using Salesforce Marketing Cloud.
What was the outcome of the project?
This year's Panther Welcome was the biggest one yet! At over 25,000 unique check-ins, we saw a growth of over 19% from 2025. We received over 1,000,000 impressions across our social channels and set a new attendance record at our football stadium. All materials were completed weeks before classes began so that our summer orientation programs could advertise to our large class of incoming freshman.