Panther Welcome
Marketing Campaign - Fall 2025
What was the purpose of the project?
Panther Welcome is a multi-week celebration designed to help new and returning students settle in, get connected, and have fun at Georgia State. This campaign was developed to ensure every Panther Welcome event had unique marketing and that all marketing materials would be ready by the time students arrived to campus.
What did the project consist of?
Panther Welcome consisted of 47 events across all the Georgia State campuses. I created over 200 unique deliverables consisting of print materials, motion graphics, social content, and more. In addition to the content creation, I worked with the 11 different host departments to manage the marketing & distribution strategy.
What was the outcome of the project?
This year's Panther Welcome was the biggest we've ever had! All materials were ready two weeks before the first day of school which allowed summer orientation groups to get advanced notice and generate engagement on our social channels. The first week of events alone set a record with over 7000 unique student check-ins.